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Somatic Voicework™ The LoVetri Method is a body-based approach of singing training aimed primarily at Contemporary Commercial Music vocal styles. CCM is the new term for the styles that used to be called "non-classical". This is a generic term created to cover everything including music theater, pop, rock, gospel, R & B, soul, hip hop, rap, country, folk, experimental music and all other styles that are not considered classical.
Some explanation about this term seems warranted. Contemporary Music usually refers to modern classical music, but sometimes, in Europe, it also means any style of music that is current, so it wasn’t a good choice. Commercial music has various uses as a term, but generally it has referred to music technology, such as MIDI programs and music-writing software such as Sibelius and Finale. It was also not an adequate description. Therefore, the term Contemporary Commercial Music (CCM) was coined and it has been accepted widely in the United States. In spite of the fact that there are at least 60 “CCM” organizations listed on Google, including Contemporary Christian Music, Cincinnati Conservatory of Music, Connecticut Conference of Municipalities, Critical Care Magazine, and Communications in Contemporary Mathematics, we decided to add one more. Perhaps in time a better term will emerge, but for the moment, Contemporary Commercial Music seems to be doing a good job in helping eliminate the use of the pejorative term “non-classical”. Learn More
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